Website multivariate testing and behavioral targeting firm predicts 2008 holiday season will see online retailers increasingly turning to technology to drive customer engagement and increase sales
According to comScore, Inc. (SCOR:
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SCOR 18.00, +0.37, +2.1%) , the 2007 online holiday shopping season surpassed $29 billion in sales, up 19 percent from 2006. The holiday shopping season is when most online retailers experience substantial revenue for the year; some estimates put 30 to 40 percent of total annual sales coming from the fourth quarter.
Successful marketers realize that targeting users with relevant content, and then non-intrusively testing content for effectiveness, are critical components to increasing conversion rates during the holiday season. These techniques are even more important as consumers hold more tightly to their wallets during tough economic times.
In support of online marketers worldwide, SiteSpect has released its top three tips to prepare retailers for success during the holiday shopping season in 2008:
1. Increase relevance through targeted landing pages
According to the Pew Internet & American Life Project, 43 percent of Internet users have been frustrated by the information they encounter while using the Internet to buy goods or services. To avoid frustrating customers, online marketers should use targeting to link search engine and email campaign traffic to relevant pages based on keywords and promotions. For example, personalizing site content to match visitor intent (as articulated through PPC or organic search keywords) is one of the most effective ways to increase relevancy and improve the shopping experience.
2. Test and fine-tune promotions and offers
Marketers who run promotions during the competitive holiday season would be surprised to learn that campaigns sometimes work for certain visitor segments, but are ineffective for others, or worse, can even hinder conversion. Make sure to test multiple versions of promotions, such as free shipping, on a segment-by-segment basis to determine precisely which versions convert best for each type of visitor.
3. Welcome, comfort, and reassure your visitors
To persuade new visitors to become customers, focus on clear, helpful messaging that describes shipping, return, and privacy policies. Wherever possible, let visitors know how much shipping charges will be without forcing them to wade through the entire checkout process. And make sure to highlight any credibility elements, such as HackerSafe and BBB icons. Run multivariate tests to zero-in on the best combination of these elements that reassures visitors and maximizes conversion rates.
Wednesday, October 1, 2008
Monday, September 29, 2008
24-7 Press Release Highlights SEO Benefits to Internet Marketers
NEW YORK, Sept 29, 2008 /PRNewswire via COMTEX/ -- 24-7 Press Release ( http://www.24-7pressrelease.com), a leader in press release distribution and search engine optimization, highlights the benefits of a Search Engine Optimized (SEO) press release. Internet marketers now regard a SEO press release as an integral component for an effective Internet marketing strategy.
It is commonly known that search engine rankings play a significant role for a website's visibility. The majority of Internet users will only looks at the first few sites listed from a search. For this reason, developing an effective SEO strategy by incorporating an optimized press release is not only a necessity but vital in keeping up with the competition and winning the search engine game.
"We have seen remarkable growth in customers using our premium service for that very reason," said Michael Iwasaki, co-founder of 24-7 Press Release. "Marketing on the Internet has only become more and more difficult over time and we see more astute customers who understand the value of a SEO press release."
Among the benefits of a 24-7 Press Release optimized press release is:
-- Dedicated area to add keyword phrases with back links pointing to your
website
-- Flexible keywords linking from anywhere in the press release
-- Search engine friendly URL (Uniform Resource Locator) for relevant
search engine indexing
-- Front page exposure for priority search engine indexing
Premium distribution plans start from $49 to $89 per release which include distribution to thousands of opt-in journalists, placement in leading search engine news aggregators, and multimedia enhancements with video and images.
For additional information on the press release distribution plans, please visit http://www.24-7pressrelease.com.
About 24-7 Press Release
Launched in 2004, 24-7 Press Release is a leading provider of press release distribution services, with over 50,000 distributed releases and nearly 8 million headline impressions daily. It provides a variety of specialized distribution services, including private-label display capabilities and Search Engine Optimization (SEO) packages. Premium distribution plans start at only $49 per release.
Sunday, September 28, 2008
USA SEO Pros Conversion Consultancy Made Available
USA SEO Pros has made the extensive conversion consultancy available to its clients.
The conversion consultancy is a service where a member of IT reviews the client's website and makes recommendations and analysis of the layout, color, call to action, links and search engine friendliness of the site. USA SEO Pros gives all conversion consultancy forms to the design and SEO departments.
Design Assistant Manager Jemanah Dearmond was quoted on the matter, “With the clients that I’ve worked with concerning conversion consultancy, they’ve gone very smoothly. The form is easy to run through with the client so there is very little confusion. Covering the color schemes, content, links, and other recommendations for the clients’ site.”
Clients have been asking what is the best course of action to take on their sites. Not so hard to believe that not everyone is an expert in search engine optimization. USA SEO Pros has decided to offer the service in order to quell the demand.
Conversion consultancy was meant to give clients a way to manage their sites better which will help with the overall search engine optimization of the site. Link structure, image quality, website errors and many other changes are covered with recommendations. USASEOPros hopes to help future clients gain a better grasp on how to manage their sites with search engine optimization (SEO) in mind. Expect greater things from USA SEO Pros as they release bigger and better services.
The conversion consultancy is a service where a member of IT reviews the client's website and makes recommendations and analysis of the layout, color, call to action, links and search engine friendliness of the site. USA SEO Pros gives all conversion consultancy forms to the design and SEO departments.
Design Assistant Manager Jemanah Dearmond was quoted on the matter, “With the clients that I’ve worked with concerning conversion consultancy, they’ve gone very smoothly. The form is easy to run through with the client so there is very little confusion. Covering the color schemes, content, links, and other recommendations for the clients’ site.”
Clients have been asking what is the best course of action to take on their sites. Not so hard to believe that not everyone is an expert in search engine optimization. USA SEO Pros has decided to offer the service in order to quell the demand.
Conversion consultancy was meant to give clients a way to manage their sites better which will help with the overall search engine optimization of the site. Link structure, image quality, website errors and many other changes are covered with recommendations. USASEOPros hopes to help future clients gain a better grasp on how to manage their sites with search engine optimization (SEO) in mind. Expect greater things from USA SEO Pros as they release bigger and better services.
Saturday, September 27, 2008
SEO for Hard Economic Times
The U.S. economy is in the worse shape it's been in for many years. Consumers are spending less, banks are lending less, and major financial institutions are falling down like dominoes.
But as a business owner, you can't just throw in the towel. You have to push forward through these troubled times. At the same time, you have to be conservative. You need to find ways to bring in business while spending less on your marketing program each month. This is where I often sing the praises of search engine optimization (SEO), and with good reason.
About 90% of my business comes from people who find my website online, and then go on to contact me. Many of my clients enjoy similar levels of Internet success, because I've educated them on the subject. How do we bring in steady streams of new business through the Internet? Simple. We realize the value of search engine visibility, and we work hard to achieve it.
I define Internet visibility as the ease with which people can find you online. It directly corresponds to website traffic, which in turn corresponds to web-based leads, inquiries and sales. You can increase your Internet visibility in several ways, but search engine optimization is the brass ring in this department.
But as a business owner, you can't just throw in the towel. You have to push forward through these troubled times. At the same time, you have to be conservative. You need to find ways to bring in business while spending less on your marketing program each month. This is where I often sing the praises of search engine optimization (SEO), and with good reason.
About 90% of my business comes from people who find my website online, and then go on to contact me. Many of my clients enjoy similar levels of Internet success, because I've educated them on the subject. How do we bring in steady streams of new business through the Internet? Simple. We realize the value of search engine visibility, and we work hard to achieve it.
I define Internet visibility as the ease with which people can find you online. It directly corresponds to website traffic, which in turn corresponds to web-based leads, inquiries and sales. You can increase your Internet visibility in several ways, but search engine optimization is the brass ring in this department.
Thursday, September 25, 2008
Free SEO Report
If your a beginner or a seasoned vet. This free report will help everyone. Go now and sign up so you can download the free SEO Report now. Click Here For The Report
P.S. Other free Resource @ createyourmoneyonline.com/blog
P.S. Other free Resource @ createyourmoneyonline.com/blog
The first post
Hello and my name is Robert Burdo and this site is dedicated to everything and anything that has to do with SEO('Search Engine Optimization'). Sense there is not much info. right now, go ahead and check-out http://createyourmoneyonline.com/blog/. There is a bunch of info. about SEO there and it all free. Please come back everyday to check and see new post.
Thanks Robert
Thanks Robert
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